CEO, WOAH

Updated: Sep 6

It's kind of cool to publish my first blog post on my website with this kind of announcement. If you would have told me 7 years ago "Erica, you are going to be named CEO of a small company" I would have literally laughed in your face.

However, here I am, telling y'all (and myself over and over again) that I am officially CEO of T4E. Many of you know I have a fitness app. Or maybe you don't. So, shameless plug...


My app has been great, it's a brand new set of workouts every 4 weeks and multiple nutrition plans. I built that app with a lot of blood, sweat and LITERAL tears and we have over 2,000 members around the world! #FitLoveSquadStrong That being said, I know some people need more 1:1 accountability and more individual plans. I also know I am JUST one person and coaching each person by myself is no longer realistic. As much I would love to, I just don't have the bandwidth. But, what if I trained coaches to coach JUST like me. Coaches who have spent YEARS educating themselves. Coaches who know how to attack weight loss issues, gut health issues and hormonal problems. Coaches who share my same vision and goals to help women just like you and I finally reach our potential.


Vince Pitstick is someone you may have heard of. If not, check him out! (He's a fiery Italian and talks a lot with his hands. I warned you) He and I have worked together for over 6 years and we've always wanted to work with each other on a bigger scale and so many of our followers. You ask, you shall receive!

Vince came to me and said "Okay, don't freak out...but I think we should purchase this coaching company.."

Keep in mind, I am in the process of building my dream home, have 3 kids (who will be driving soon, college, etc) so the LAST thing I wanted to do was spend money I wasn't sure would ever come back to me. Something in me kept telling me to "leap" and "go for it."

I love opportunities to prove to myself and others (love proving people wrong) so, here we are.

To be honest, I am scared shitless, but I am also excited. This past year I really feel I 'stepped back." I had went through some rough business transactions, I was getting burnt out with the constant social media struggles to create content with all the algorithm changes, and to be completely honest, for the first time in my life I got to REALLY be a wife and a mom. I've spent the last year just diving head first into being a mom and wife. For so long I was in survival mode when I was single mom. I didn't get to really experience raising a family. I didn't get to ever be a wife because I was married and divorced so young. Hell, I didn't even know who I was in my last marriage. All this to say, I've been going through an "identity crisis."

So when this opportunity came to me, I spent a long time thinking about it. I knew it was the right move when I got that "charged" feeling about helping people in a different way, again. I got that spark again. Don't get me wrong, being a wife and mom fulfills me, but I am happy to learn how to balance both as our kids grow up!

Wow, all this babble to say you can now work with me in multiple ways! My app 19.99/month OR with our amazing personalized coaches! I will share scheduling site once we are ready to launch!


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